Beach Hut Media, Sydney, Australia introduces their new search engine technique called "Search Bubbler".

Sydney, Australia (PRWEB) September 1, 2006 -- Beach Hut Media launches new search technology (patent pending) - the bubbler technique relates to data searching and creating a user interaction tool that enables users to further refine a search criteria based on the tags and associated terms to aid in the search.

The tool is platform / application independent and the larger the data set the more useful it becomes.

The application has a variety of different applications from search engines, CRM search, email search, eKiosk tool, the application is endless.

Beach Hut Media is now in the commercialization phase and looking at licensing or partnering with various companies globally to capitalize on this unique tool

Background
Many people search the Internet for information, products, services and other data there. Typically these searches are performed using primary search engines such as Google™, Yahoo™ and MSN™. The amount of data available frequently results in many thousands or millions of results, most of which are not relevant to the user. Even using ranking systems it is difficult for the user to exclude irrelevant results and users frequently waste their time clicking on the links of a results list which appear relevant but which upon further investigation are not. Further, if the user wishes to refine the search, the user needs to identify what additional words or terms to utilize in the search and what search criteria to use. This is too difficult for many users for several reasons. Bubbler allows users to refine their searches easily, quickly and get to what they want by refining their search using using this unique search technique.